Let me be the first to admit, I think this joint is overrated. I never really cared for their cupcakes when I lived in NYC. Shoot me, I know... I'm committing a sin in many people's eyes with this simple admission, but honestly, there was something too sweet about the frosting for my taste. But here's what it boils down to (1) Anything that makes me feel a little closer to the city I love is reason for excitement. And, (2) they have a flourless frickin' chocolate cake whose pan they "dust the pan with cocoa to keep this product gluten free”.
So, deardear Magnolia Bakery: I'm coming back to your arms. Please {for the love of chocolate} don't let me down. Thanks (!)